The Result
The exhibition was endorsed by the Climate Group and has the active support of HRH The Prince of Wales and the Prime Minister, the Rt Hon Gordon Brown MP.The BITC / Sky tour continued around 20 shopping centres across the UK. British Land, who own the majority of shopping malls around the country, were so impressed with the scheme that it bought ten units from BITC, and changed the messages and branding to promote British Land, and have since rolled them out to a further twenty shopping centres.

The Brief
To create a highly visual and engaging exhibition which provides information to the consumer and Sky's potential new customers on the key environmental issues, which are accessible and easy to apply to daily life. The exhibition should provide an insight to the public, illustrating that businesses around the world are doing more about climate, community and environmental issues than people realise.

The Solution
We worked alongside BITC to develop the content of the messages, designed and printed all graphics and built the stands including interactive pods for the exhibition's sponsor BSkyB. Every exhibition was customised for each shopping centre, giving each individual centre the opportunity to highlight activities which they are taking to reduce their own carbon emissions. We were also responsible for moving and displaying the exhibition in each shopping centre around the UK. Every exhibition was customised giving each individual centre the opportunity to highlight activities which they were taking to reduce their own carbon emissions.