The Result
We toured with the unit for the staff training and demonstration, and are still working with Carphone Warehouse as we organise and run a full UK roadshow. This will see the Carphone Warehouse brand not only repositioned but promoted at major festivals, in shopping centres and outside Carphone Warehouse shops.

Carphone Warehouse chose us against fierce competition from other leading agencies, as they recognised through our ideas we really work to provide best value and take time to understand the relevance of the overall client goals. We are working to smooth the transition of the Carphone Warehouse brand from mobiles to Wi-Fi technology providers.

"Their understanding of our needs, linked with their excellent and fresh approach to design were the winning combination for this project. The Airstream trailer was a crucial addition to the promotional tour and has helped strengthen the Carphone Warehouse brand." Charlotte Groom, Events Manager at Carphone Warehouse

The Brief
Design and project manage the refurbishment and branding of a 1967 Airstream trailer, to be used as part of "The Wi-Fi Lounge" promotional tour. "The Wi-Fi Lounge" is part of a greater repositioning exercise by Carphone Warehouse and the trailer will act in support of this.

The Solution
As well as kitting-out and fully branding the trailer, we integrated all the technology as specified by Carphone Warehouse. The fit-out of the Airstream trailer had to be modern and functional as it was to be used not only as a promotional tool, but also as a demonstration and training tool for their staff.