The Result
The two exhibition stands were extremely busy on the opening day at Westfield London. The first display stand, situated in the public atrium, attracted a lot of attention from passing shoppers, who were intrigued to find out what was on offer and how they could enter the competition. The level of interest from this stand ensured the entry in-store plinth continuously ensured customer participation.

The Brief
To design, build and install two exhibition display stands for the Westfield London store opening. The stands must not obstruct the shoppers’ line of sight and clearly showcase M&S visual merchandising. The stands must also engage customers to enter the in-store competition.

The Solution
We installed two display stands into Westfield London; the first was a 360 degree stand with M&S visual merchandising in a very public space in the G9 Atrium of the North Entrance, and the other was within the M&S store.

The public stand was designed to attract and engage customers to enter a competition and direct shoppers to the M&S store, and the second was an in-store plinth to register and enter into the competition.