The Result
The signage could be seen from the entrance of ExCeL, attracting customers and driving sales. Crunch & Squeeze sells premium brands and would now like to expand onto the high street.

The Brief
Create a brand identity, interior design concept, build and installation of a fresh and modern smoothie and salad offer, retailing at ExCeL, one of the major exhibition venues in London.

The Solution
We first created the brand identity anchored around the retail offer that had been decided by the client. The client wanted something fresh, emotive and onomatopoeic. This identity was then developed into a look and feel for the interior, using fresh shades and large textures creating block colours. By adding wood veneer, the environment was enriched but kept modern with the black gloss worktop.